澳门旅游局赴泰国印尼参展，开拓东南亚旅游市场

Content (stored)

<p style="text-align: justify;">Forging ahead with international marketing campaigns in Southeast Asia, Macao Government Tourism Office (MGTO) showcased Macao’s vibrant offerings of “tourism +” in two major international travel fairs in Thailand and Indonesia in January and February successively. Bringing together famous local IP characters and Macao Tourism Mascot MAK MAK along with diverse interactive booths, trade sales of tourism products and other highlights, the Office spotlighted Macao as a wonderful short-haul destination.&nbsp; &nbsp;&nbsp;</p>
<p style="text-align: justify;"><strong>Attract multi-destination visitors with </strong><strong>“MAK MAK x Warbie Yama” at Thai travel fair </strong></p>
<p style="text-align: justify;">MGTO featured the second crossover of Macao Tourism Mascot MAK MAK and well-known Thai IP character Warbie Yama at the <strong>31<sup>st</sup> Thai International Travel Fair (TITF 2026) </strong>held in Bangkok, Thailand from 22 to 25 January. A booth in colorful design, photo backdrops themed as Macao’s hot attractions, interactive games, reusable bag workshop, dance performance and a zone serving signature delicacies were rolled out to set off the diverse destination appeal in “tourism + culture, gastronomy and events”. MAK MAK and Warbie Yama also enlivened the stage together. Macao’s booth attracted some 24,000 visitors during the four-day travel fair.</p>
<p style="text-align: justify;">Together with airlines, online and offline travel agencies from Thailand, tourism enterprises from Macao and Hengqin joined the travel fair as exhibitors to promote Macao-Hengqin multi-destination tourism products with special offers, energizing Thai residents’ intent to visit Macao. Consumers of Macao tourism products had the opportunity to win prizes such as souvenirs themed as MAK MAK, “MAK MAK x Warbie Yama” and POP MART “Molly Space Macao-limited edition” as well.</p>
<p style="text-align: justify;"><strong>“MAK MAK x Tahilalats” boosts destination visibility at</strong> <strong>Indonesian travel fair </strong></p>
<p style="text-align: justify;">Following the travel fair in Thailand, MGTO participated in <strong>ASTINDO Travel Fair 2026</strong> in Jakarta, Indonesia from 5 to 8 February, organized by the Indonesian Travel Agents Association (ASTINDO) as <strong>one of the largest consumer travel fairs in Indonesia</strong>, to attract international visitors from Indonesia and Southeast Asia to Macao for vacation and spending.</p>
<p style="text-align: justify;">In 2025, MGTO held a Macao travel roadshow in Jakarta, Indonesia and partnered with the local trendy webcomic Tahilalats in spotlighting the destination appeal with success. The collaboration continued at ASTINDO Travel Fair 2026, where a themed booth designed after “MAK MAK x Tahilalats” showcased Macao’s World Heritage, offerings as a Creative City of Gastronomy, mega events, “Macao for Muslim Travelers – Halal Travel Guide” and more. The expanded promotion was tailored for the interests of young travelers from Indonesia to yield a more far-reaching impact. Released on social media in line with the promotion, the comic videos of Tahilalats have garnered over 1.47 million views by far, bespeaking wide popularity. Furthermore, MGTO hosted an interactive destination presentation for the public and partnered with participating businesses to promote Macao tourism products on sale, encouraging Indonesian residents to visit Macao.</p>
<p style="text-align: justify;"><strong>Tap into Southeast Asia market </strong></p>
<p style="text-align: justify;">In 2025, Indonesia and Thailand both ranked among the top five international visitor markets for Macao. The city registered 208,000 and 186,000 visitor arrivals from Indonesia and Thailand respectively, a year-on-year surge of 13.6% and 38.1%. Dedicated to destination marketing in Southeast Asia, the Office organizes destination presentations and joins travel fairs in different cities to elevate Macao’s visibility as a short-haul destination. Familiarization delegations are arranged to visit new attractions and hotel facilities in Macao, to inspire the travel trade from both sides to design tourism products for different market segments, in turn widening the diversity of visitor markets and invigorating Macao’s tourism economy.</p>

Extracted Facts (event_facts)

{
  "translated_title": "澳门旅游局赴泰国印尼参展，开拓东南亚旅游市场",
  "theme": "Other",
  "event_type": "politics",
  "commodity_sector": "",
  "summary": "澳门政府旅游局在2026年1月和2月分别参加泰国和印尼的国际旅游展，通过IP合作和互动展位推广澳门旅游，旨在吸引东南亚游客并提振旅游经济。",
  "key_facts": [
    "澳门旅游局于2026年1月22日至25日参加泰国曼谷的第31届泰国国际旅游展（TITF 2026），与泰国IP角色Warbie Yama合作，展位吸引约24,000名访客。",
    "澳门旅游局于2026年2月5日至8日参加印尼雅加达的ASTINDO Travel Fair 2026，与当地网络漫画Tahilalats合作，相关漫画视频在社交媒体上获得超过147万次观看。",
    "2025年，印尼和泰国是澳门前五大国际游客市场，分别接待20.8万和18.6万游客，同比增长13.6%和38.1%。",
    "旅游局组织目的地推介会和参加旅游展，以提升澳门作为短途旅游目的地的知名度，并安排熟悉化代表团考察新景点和酒店设施。",
    "推广活动包括与航空公司、线上线下旅行社合作，销售澳门-横琴多目的地旅游产品，并提供特别优惠和奖品。",
    "展位设计突出“旅游+文化、美食和活动”主题，设有互动游戏、工作坊和美食区，以吸引年轻游客。"
  ],
  "mentioned_commodities": [],
  "data_points": [
    {
      "name": "泰国旅游展访客数",
      "value": 24000,
      "unit": "人",
      "direction": "unknown",
      "context": "四天展期内澳门展位吸引的访客数量"
    },
    {
      "name": "印尼漫画视频观看次数",
      "value": 1470000,
      "unit": "次",
      "direction": "unknown",
      "context": "Tahilalats漫画视频在社交媒体上的累计观看量"
    },
    {
      "name": "2025年印尼游客数",
      "value": 208000,
      "unit": "人",
      "direction": "up",
      "context": "澳门接待的印尼游客数量，同比增长13.6%"
    },
    {
      "name": "2025年泰国游客数",
      "value": 186000,
      "unit": "人",
      "direction": "up",
      "context": "澳门接待的泰国游客数量，同比增长38.1%"
    },
    {
      "name": "印尼游客同比增长率",
      "value": 13.6,
      "unit": "%",
      "direction": "up",
      "context": "2025年印尼游客数量较前一年的增长率"
    },
    {
      "name": "泰国游客同比增长率",
      "value": 38.1,
      "unit": "%",
      "direction": "up",
      "context": "2025年泰国游客数量较前一年的增长率"
    }
  ],
  "uncertainty_notes": [
    "未提供2026年旅游展的具体投资或预算数据。",
    "未提及推广活动对澳门旅游经济的直接量化影响。",
    "未说明未来东南亚市场拓展的具体目标或计划。"
  ]
}

Politics Refiner